Coca-Cola Refreshes Can Designs

Dive Brief:

• Coca-Cola has redesigned the packaging of its flavored products and their zero-sugar counterparts, according to a press release. The Flavors line includes Cherry, Vanilla and Cherry Vanilla products.
• Full-color cans will correspond to single flavors, while stacked colors will mean dual flavors. In addition, full-sugar drinks will have a bold Coca-Cola logo design in white while zero sugar drinks will have the logo in black.
• Consumers can enter for a chance to sample the new cans, plus the newly released Coca‑Cola with Coffee Mocha flavor, with some consumers in the Chicago, Los Angeles and New York areas receiving the products via robot deliveries.

READ MORE: https://www.marketingdive.com/news/coca-cola-refreshes-can-designs-to-highlight-flavor-portfolio/617370/